Your value proposition

What is a value proposition?

A few lines, in your customers' own words, that say who you help, with what problem, and why they should come to you rather than someone else. For a guitar teacher it might be:

I help adults who gave up guitar as teenagers get to the point of playing a whole song, with short lessons that fit around work.

Why does it matter so much?

Two things. First, writing it down makes you decide. In your head, you can help "people like me" with "a bit of everything". In writing, you have to choose. Each choice is also a no to other clients, other problems, other ways of helping. Those choices become your test for every new idea for your offer and your posts: will it win you the customers you want, or only spread you thin?

Second, your value proposition is what BuzzRobin searches with. Your customers write in their own words, so the closer your wording comes to those words, the better BuzzRobin finds their posts. Adults who gave up guitar write about "playing a whole song", not about "achieving musical fluency". Once you use their words in your offer and your posts, the people you want to reach will recognise themselves and feel understood.

What happens if I change it later?

You should change it, once your insight reports tell you more about who you're really reaching. Nothing you already have is thrown away: your reports stay where they are. What changes is what gets collected from then on, so a sharper value proposition starts paying off with the next batch of posts. In the chat it pays off at once, because BuzzRobin always has your value proposition in mind when it answers.

I'm stuck on the wording

Ask BuzzRobin in the chat to draft it for you, then paste what you like into the box. A first attempt is enough — BuzzRobin will help you sharpen it over time.